This is slowly but surely shaping our entire consumer culture, also outside of the Amazon cosmos. Jeff Bezos isn't the only one who makes push-button capitalism big, but he was one of the first to see the potential that such a model would unfold in a globally connected internet world.īezos' company operated according to this principle as early as the 1990s, when Amazon was still a pure book ordering service.Īmazon now also combines speed and universal availability with “customer obsession”: Everything in the company revolves around users - this, too, is similar to a toddler. You now want a toothbrush holder in the form of a Darth Vader mask and press on your smartphone (Amazon). You now need something to eat and press your smartphone (Lieferando, Foodora). It is a business model of universal wish fulfillment, the immediate satisfaction of needs: You now need a car and press on your smartphone (Uber, Lyft, MyTaxi, car2Go). The market model behind this phenomenon is often called the on-demand economy. You can't blame Jeff Bezos alone, but he definitely contributed to the fact that even adults behave more like toddlers who always want everything right away. It's not just about shopping, but also about employee rights, privacy, influencing our thoughts and realigning society.įour examples of how Jeff Bezos shapes our lives - and what follows from it.ġ. The consequences are more profound than we commonly realize. "We have never seen a company that has integrated itself so deeply into the fabric of our existence as Amazon," said long-time tech expert Franklin Foer from the US magazine "The Atlantic" once. The (now discontinued) dirty talk function of Amazon's voice box Alexa,Ĭountless video collages of Bezos' loud, dirty laugh andĪ rocket that, according to many US comedians and Twitter users, looks even more like a penis than rockets already do.Īpart from such pop-cultural petit meals, Bezos, 57, who soon wants to vacate the executive chair at Amazon, has brought the world a number of inventions that shape our lives - regardless of whether we shop at Amazon or not. ![]() Some of the fun, if insignificant, things that exist today thanks to Jeff Bezos include:Ī Spotify playlist with the title »Jazz Bezos«,
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